The new superated men collection autumn/winter 1011 "protège-moi" is all about liberty and protection.
The image of men feeling free and masculine on the one hand and also demanding protection
on the other hand. Men between the poles of liberty, danger, bravery and need of protection and feeling of
security. Riding was "on a horse" and is "on a bike" still the image for a male desire for freedom
and escape from constraints. To be brought back down to earth literally and figuratively is the danger.
Danger is demanding protection.
superated's men's autumn/winter collection is working with the images of protector-elements inspired by riders and bikers in a new and surprising context with mainly innovative treated natural fibres. Nature-inspired and natural coloured fabrics with different finishes and additional special functionalities create a link between the high-tech and natural world.
Beside innovative jersey wool-silk-cashmere-compositions, loden, viscose, machine-washable sustainable wool-garments (manufactured without usage of chlorine, less prone to pilling) are the main characteristic high-quality fabrics of superated's aw1011 "protège-moi".