Aleatoricism is the creation of art by chance, exploiting the principle of randomness.
This season superated is busy with its own social surrounding field, target groups and coincidence in creating fashion. Questioning how much “fashion” is Vienna we reflected our environment and we found many cool and inspiring guys in town. Reference aside was one of the last performances of Austrian Artists group Gelitin “Blind Sculpture” in New York, collective with several guest artists.
Thinking of target groups we created following classes: interests, avocation, nature, political behaviour, social background.

We attached four different characters to each class for example the computer freak (interests), the actor (avocation) an extroverted guy (nature), the migrant (background), the fan (political behaviour). In consequence we match each character with existing persons of our context. Each style of the new superated collection describes one of them and correlates. In this way we generate a randomness and diversity in the collection.
The categorisation of the characters reflects an idealised image of each person we have chosen. Through the game of aleatory the collection becomes a way of finding back to the real diversity in every day life.
The idea of aleatory will be also the principal strategy for the presentation in Paris and Berlin.

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